[CRO Course] Module 5: Cart Optimization

5.5 Mobile Cart & Drawer Optimization

By Linh Lý Khánh in Dec 18, 2025

Your mobile cart experience can make or break conversions. For personalized product stores, 60% of traffic comes from mobile, but conversion rates lag behind desktop by 30-40%. Every friction point...

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5.4 Trust Signals at Cart

By Linh Lý Khánh in Dec 18, 2025

Your cart page is where doubt creeps in. With 70% of online carts abandoned—and higher rates for personalized products—one misplaced security badge or missing policy link can cost you a...

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5.3 Strategic Cart Upsells

5.3 Strategic Cart Upsells

By Linh Lý Khánh in Dec 18, 2025

Strategic cart upsells can increase revenue 12-52% while reducing abandonment when executed properly. The cart is your upsell zone—once customers enter checkout, focus entirely on friction removal. Frame upsells as...

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5.2 Cart Page Best Practices

5.2 Cart Page Best Practices

By Linh Lý Khánh in Dec 18, 2025

Your cart page is where good intentions become revenue—or disappear forever. For personalization merchants, this moment is especially critical because customers have invested emotional energy into creating something unique. Cart...

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5.1 Why Carts Fail

5.1 Why Carts Fail

By Linh Lý Khánh in Dec 18, 2025

The average cart abandonment rate is 70%. For personalization stores selling jewelry, leather goods, seasonal gifts, and corporate merchandise, it often climbs to 75-80%. The cart is where interest transforms...

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